
South Asian Diaspora Arise for a COVID Free Canadaasa
About SADA COVID Free Canada
The campaign aims to reduce COVID-19 vaccine hesitancy, as well as increase adherence to the public health guidelines to reduce the risk of the spread of COVID-19 among Canadian South Asians.
The campaign is grounded in the Community Engagement Model. A series of videos raising awareness about the benefits of the vaccine uptake, countering misinformation about the vaccines and highlighting the significance of complying with the recommended public health measures will be created. Semi-structured interviews and focus group discussions with community members will be conducted and videotaped. These will include interviews/digital stories of COVID19 survivors, testimonials from community members, encouraging messages from community and political leaders, as well as interviews with healthcare workers, medical scientists and physicians to help reduce vaccine hesitancy in the community.
Community members/ campaign audience will be reached through the targeted social media marketing and through targeted Facebook community groups of Indians and South Asians living in Canada. Community leaders and influencers and local ethnic radio channels will be collaborated with to share the videos stories on their personal and official social media handle engagement on social media and the website.
For questions and comments please contact us at vaccinehesitancy@calgaryindians.org
Social Media Accounts
The following are campaign' Social Media Accounts
Campaign Summary
Campaign Teaser
Campaign Kick-off
We kicked-off the campaign from MP Jasraj Hallan's office
Example: Healthcare Professional Interview
Are there any long-term side effects or adverse effects of COVID19 vaccines?
Example: Community Members' Interview
A community member shares her perspective on why vaccination is important for everyone
Canada Day Event
We honoured COVID survivors, COVID warriors and frontline workers. The event was attended by Premier of Alberta Hon. Jason Kenny and several ministers, MLAs and MPs.
Example: COVID-19 Survivors' Stories
A COVID19 survivor shares his traumatic experience
Example: Political Leaders' Message
Minister of Infrastructure, Hon. Prasad Panda's message to the community on the significance of getting vaccinated
Four Domains of the Campaign
Interviews with Doctors and Scientists
Are vaccines safe for people with underlying medical conditions?
Dr Rabia Jalil, Family Physician and Clinical Lecturer, University of Calgary explains
Long-term side effects of the vaccines
Are there any long-term side effects or adverse effects of COVID19 vaccines?
What is Coronavirus and how does affect us?
Dr Jason Kundrachuk, Assistant Professor, University of Manitoba explains
Is COVID-19 a scam? Dr. Supriya Sharma, Health Canada
Dr. Supriya Sharma, MD Chief Medical Advisor at Health Canada answers some of the common questions and doubts about the COVID19 vaccines
Can pregnant women receive COVID19 vaccines?
Dr. Jason Kundrachuk, Assistant Professor, University of Manitoba explains
I am vaccinated. Do I still need to wear a mask?
Dr Rabia Jalil, Family Physician and Clinical Lecturer, University of Calgary explains
To watch more of such informative videos please click the link below
Real-life Stories of COVID19 Survivors
Coming back from the mouth of Death
I was in the ICU for 25 days and came back to life from the mouth of death
Coming back from the mouth of death #Bengali
I came back from the mouth of death and that was just because of COVID
A COVID19 survivor's advise to people
After spending 3 days in a hospital and 15 days in quarantine, a COVID19 survivor advises everyone to get their vaccines
Single father of three dauthers
I told my friends to take care of my daughters if I did not come back from the hospital alive
Get your vaccine for yourself and your loved ones
I spent five weeks in the ICU
Example: Political Leader's Message
Minister of Infrastructure, Hon. Prasad Panda's message to the community on the significance of getting vaccinated
To watch more of such inspiring videos please click the link below
Community Members Advocate for
COVID-19 vaccination
Preference for Vaccine type
Did you have any preference for a particular type of COVID19 vaccine?
Why should I get the vaccine?
I got my Covid 19 vaccine shot and I feel more safe and protected
Cancer survivor: I did not experience any side effects
My Mum is on a visitors visa and is also a cancer survivor. She has received both doses of the vaccine and has not experienced any side effects whatsoever.
Side effects of COVID vaccine
How do you feel after getting your COVID vaccine? Were there any side effects?
COVID vaccines: our best bet
Vaccination is the only way out of this pandemic.
Vaccines: Our only hope for COVID19-free world
Vaccines are safe and clinically approved. If you are nervous, which is totally normal there are tons of resources you can refer
To watch more of such inspiring videos please click the link below
Community Leaders and politicians advocate for
COVID19 vaccination
Preference for Vaccine type
Did you have any preference for a particular type of COVID19 vaccine?
Why should I get the vaccine?
I got my Covid 19 vaccine shot and I feel more safe and protected
Get vaccinated for everyone's safety
Everyone should get vaccinated for our safety and for the safety of our loved ones.
Side effects of COVID vaccine
How do you feel after getting your COVID vaccine? Were there any side effects?
COVID vaccines: our best bet
Vaccination is the only way out of this pandemic.
Vaccines: Our only hope for COVID-free world
Vaccines are safe and clinically approved.
To watch more of such inspiring videos please click the link below
News and Media

Local group awarded $25,000 by Ottawa to boost vaccine uptake in Calgary’s South Asian community
June 20th, 2021

Indian Society of Calgary receives $25K grant from feds to reduce COVID-19 vaccine hesitancy
June 20th, 2021


New campaign tackles vaccine hesitancy in Calgary's South Asian community ahead of reopening
June 20th, 2021
